“Big Brands” Dominate the Swiss Watchmaking Market

Recently, Morgan Stanley released a new report showing that Swatch Group, Richemont, fake rolex Group and LVMH Group accounted for the sales of watches and clocks. With more than three-quarters of the entire watch market share, most of the cake was taken away.

Previously, Vontobel Bank was the only financial institution to prepare the annual report of the Swiss watchmaking industry. Industry insiders and outside observers carefully study the findings to find out which watchmaking brands want to obscure confidential data, especially annual production and turnover. In April of this year, another bank Morgan Stanley (in cooperation with LuxeConsult) also developed a strong interest in the industry and began to make statistical estimates.

By analyzing market share, the US investment bank Morgan Stanley described the Swiss watchmaking industry as follows: “According to our estimates, only 6 of the approximately 350 brands in Switzerland in 2017 had a turnover exceeding 1 billion Swiss francs, respectively rolex replica, OMEGA, Cartier, Longines, Patek Philippe, and Tissot. According to Francois-HenryBennahmias, CEO of Audemars Piguet, brand sales in the first quarter of 2018 increased by 9% year-on-year. If you count April 2017 As of the date of March 2018, then the brand has also crossed the threshold of 1 billion Swiss francs. “Then, the report details the data of individual brands. replica rolex has sold a total of 770,000 replica rolex watches, with an estimated sales of 3.9 billion Swiss francs, coupled with the turnover of sister brand Tudor 230 million Swiss francs, the “number one player” in the watchmaking industry accounts for 19.4% Share.

fake rolex watches followed closely, with an estimated sales of 2.27 billion Swiss francs and sales of 730,000. Although the average price of a single watch is almost half that of its main rival (rolex replicas for sale), annual production is getting closer. fake rolex watch ranked third with 472,500 units sold and 1.7 billion Swiss francs. As Morgan Stanley observed, brand watch sales have been under pressure in recent years, so that 2017 had to repurchase inventory. In addition, rolex replica watches sales constitute middle watches. The appointment of CyrilleVigneron as CEO, strategic adjustments, and a focus on elegant watches and ladies’ watches will help reverse the trend. Morgan Stanley estimates that best rolex replica has a 5.6% share in the Swiss watchmaking market. Longines (with sales of 1.9 million and sales of 1.47 billion Swiss francs), Patek Philippe (with sales of 56,000 and sales of 1.3 billion Swiss francs), and Tissot watches (with sales of 3.1 million and sales of 1.1 billion Swiss francs) Four, five, six.